Search engine optimization isn't rocket science, and that's a fact, and you know there are many people that learned SEO on their own and got their sites ranked high in the search engines. The reason why SEO is seen as a difficult way to get traffic is because of the background work that goes into it. Whether or not you approach this method, it really is a matter of making up your mind and then getting to work. But keep in mind that you can do this in a way that protects you from the search engine algorithm changes, and you have a stable business. We can get you going with some basic knowledge, but there is a lot more to find out.
You will be dealing with optimization both on your site and off of it, and hence the terms on-page and off-page come into play. If you are going to do your own SEO, then it is helpful to know the difference between them although not totally critical. When you are doing each one, you will have to execute the procedures required as accurately and effectively as possible. Basically what this all comes down to is following what the search engines, like Google, want in order to rank. So when you do SEO as it needs to be done, then you will have to include both sets of factors.
You will make all kinds of mistakes here and there no matter what; so just get used to the idea. However, with that said we do have to mention that you simply must learn why things went wrong because you never want to repeat it.
One way or another, you must continue to improve and get smarter when it comes to marketing and advertising your business. The faster you learn and apply from your mistakes, the easier it will be for you to better your position in the search engines.
Social media goes hand in hand with SEO; besides doing the regular link building, you should also consider spreading your links on social media sites. These social sites are viewed as authoritative sources by Google and other search engines. You can go to places like Fiverr and find people who will do social media backlinking for you. If you do this, then be smart about how you go about it and just be like you would anywhere else. Doing SEO is really not a lot of fun, and that is why so many people choose to outsource it. On top of that, the search engines keep changing the way they rank sites. So if you can get along with these two factors, then you will not only rank well, but maintain it. It is worth it do hire a freelancer for this only because that frees up a ton of time each day - every day. So go ahead and start applying the basics, and you'll automatically be ready for the other advanced stages.
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