You can always hear people complaining about how hard SEO is - but it really isn't. But do realize that you will need to do a fair amount of work on the front end and some maintenance on the back end.
You will need to make a personal commitment to your success, and that is something you will need regardless of what you choose to do. You may be wondering since you have no experience, though. If you choose to read this article, then the lesson contained will serve you well if you use them.
Understand the difference between on-page and off-page optimization. The only way you will know what to do and get anywhere is if you understand the concepts. When you are doing each one, you will have to execute the procedures required as accurately and effectively as possible. Basically what this all comes down to is following what the search engines, like Google, want in order to rank. And all of this will only happen when you practice both on-page and off-page SEO perfectly.
You have to build a backlink portfolio to your site, and you want the highest quality backlinks such as authority site links. The whole issue and question of backlinks is too much to talk about in depth; so we will just say to find out how to get the best ones. So of course there are other sources besides authority sites such as relevant blogs and sites that are not really authority in nature. What you must do is perform additional study with backlinking, and you can get a good SEO course and learn a great deal.
You may become tempted to get involved with what is called blackhat SEO, and that is your call but we will warn you against it. Basically you could be risking a lot if you do it, and as we said we will not preach to you about it - it is your decision.
It may be possible for you to do very well and never have a problem, but the thing about it is that you are always running from the search engines. The opposite of that is whitehat SEO, and that is the mainstream and acceptable way to approach it.
SEO is a dynamic area even if there are a few aspects that have not totally changed. Of course things change usually as a response to what people do to defeat or work around the requirements Google has. Once all this becomes more clear in your mind, then you can begin the task of making your site. You can have the business of your dreams and rank number one in Google - but you need that fire in your belly, first, and know how to keep it there.
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